Asset 2@2x

Chicago | The Windy City

Wave® Petunias

For this project I was tasked with formulating and implementing the overarching strategy for the Beyond the Bloom hashtag, while also overseeing the successful deployment of a wide range of promotional campaigns ranging from social media, display advertising, to email marketing and print collaterals.

Client

Ball Horticultural Company

Year

2023

Asset 3@2x

campaign collateral

Asset 5@2x

Logo created for the client’s major sponsorship event

Display Ads

Asset 13@2x
Asset 9@2x
Asset 11@2x

Social Ads

Asset 8@2x
Asset 10@2x

Emails + Print Collaterals

Click the image to see it in fullscreen mode.

Final Thoughts

The campaign was so successful that we extended our efforts to commission a local artist to create a larger-than-life mural in the Batavia neighborhood of Chicago. You can check out the landing page here: Going #BeyondtheBloom to learn more about the mural.

Click the image to see it in fullscreen mode.

Click the image to see it in fullscreen mode.